Teaming up to level the playing field for girls

Girls in Paraguay are using soccer to challenge gender stereotypes. Through the Joaju League, they're building confidence, skills and new opportunities.

As Dana and Lisa step onto the soccer field, they no longer hear the voices that once told them that the game was only “for boys.” Instead, they hear their teammates — girls and boys — cheering them on from the sidelines.

In Paraguay’s indigenous communities, girls like Dana and Lisa are challenging long-held beliefs about who belongs on the soccer field. Through the Joaju League, they are building confidence, developing new skills and creating more equal opportunities for girls through sports.

Joaju meansĀ “to be united with a common purpose”Ā in GuaranĆ­, a fitting name for a program that brings together 90Ā girls and boysĀ to playĀ soccer, strengthen their wellbeing and learn new ways to support themselves and one another.Ā 

Girls in the Joaju League on the soccer field.
Through teamwork and shared experiences, participants of the Joaju League are helping to create more inclusive communities, on and off the soccer field.

More than a game

For many girls, the Joaju League is the first opportunity they ever had to play a sport. But the impact reaches far beyond the field. Alongside every training session, participants take part in workshops on emotional wellbeing, self-care,Ā safetyĀ and children’s rights. The program helps young people buildĀ the confidenceĀ toĀ participateĀ in decisions that affect their lives while fostering safer, more supportive communities.

"Football is my passion, It makes me happy, helps me make new friends and makes me feel good. My dream is to become a professional footballer."

Girl wearing soccer jersey with Plan International logo
With support from the Joaju League, Dana is challenging gender stereotypes and pursuing her dream of becoming a professional soccer player.

Changing attitudes, creating opportunities

For Lisa, one of the most meaningful changes has been seeing attitudes shift among her peers. She says:

"The boys have now accepted me playing with them. When we come to the pitch, we feel free. We all have the same rights and opportunities to play football."

Lisa’s experience reflects a broader transformation taking place through the program. By creating opportunities for girls and boys to learn and play together, Joaju is helping challenge harmful gender norms and fostering a culture of equality and respect.

People cheering during a soccer game.
Every goal scored is a reminder that when girls are given the chance to shine, they will achieve extraordinary things.

Supporting a more equal future for girls

Young people like Dana and Lisa are showing that when girls have the opportunity to play, lead and be heard, they can redefine what’s possible for themselves and their communities. Through teamwork and determination, they are building a more equal future — on and off the field.Ā 

You can give this opportunity to more girls. With your support, girls can access safe spaces to play, learn valuable life skills and build the confidence to shape their own futures.

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